The New Platform Will Deliver In-Depth Traveler Profiles to Airports and Advertisers
LOS ANGELES and ATLANTA (May 31, 2022) – ReachTV, the largest airport television network, and leading airport customer data analytics company GlidePathCX, are forming a strategic partnership to create a new platform featuring data compilation and analysis tied to consumer spending habits within airports. The deal was announced today by ReachTV CEO Lynnwood Bibbens and Marc Ellis, CEO of GlidePathCX.
Together, the new partnership will see the two companies combine to provide datasets, dashboards, and analytics that will provide the most complete 360 insights on travelers, spending tendencies, viewing habits, attitudes and behaviors.
As part of the partnership, GlidePathCX will utilize ReachTV’s vast network of over 2500 screens throughout 90 commercial airports across the country to present, customer loyalty programs and airport offers to drive traffic to restaurants and retail stores within the respective airports they are in.
The new platform will allow ReachTV to directly work with airports and airport partners to provide this comprehensive data, which will also include a level of advanced premium analytics available on an annualized subscription basis.
“GlidePathCX has essentially cracked the code on airport consumer spending, where and why,” said ReachTV CEO Lynnwood Bibbens. “Combining their digital analytics technology and infrastructure, with the reach and advertising insights of our network will create the premier platform for brands looking to reach active travelers.”
Marc Ellis, CEO of GlidePathCX, stated, “GlidePathCX has been leveraging data, intelligent engagement, and timely and unique airport offers to improve the passenger experience and drive airport revenue for more than a decade. We are pleased to be launching this highly synergistic initiative with ReachTV.”
The move is the latest high profile B2B moves that ReachTV has made within airports, which serves as their core area of distribution. In 2021, the company formally took over all screens that were previously owned and operated by CNN to become the nation’s most prolific owned and operated network throughout the United States airports. This was further supported by a series of high-profile executive hires including Alison Hashimoto (EVP and COO), who previously served as VP, Airport Network for CNN; and Demetria Wideman (VP, Business Development), who is a business strategies expert where she spent the last 13-years as a Senior Manager of Business Development/Marketing at Atlanta’s Hartsfield-Jackson Airport.
ReachTV is the largest airport television network, with 2,500+ screens in 90 commercial airports and 58 private/FBO airports across North America. ReachTV is redefining travel media with our own originals and with the best network and production partners in the world, programming a mix of short form and standard episodic content. This includes live rights to the NFL, as well as content from NBCU, The Tonight Show with Jimmy Fallon, SNL, The Today Show, The Kelly Clarkson Show, as well as original content from ReachTV’s studio, AMC, Live Nation, Rotten Tomatoes/Fandango, Fast Company and more. The two core principles of our network are truth & positivity – together, they are our key to expertly engaging and entertaining our captive audience as they travel. To bring our viewers the best experience possible, we leverage a variety of data and tech that enable us to target messaging, offer shopability, and allow viewers to continue watching TV content on their own mobile devices. As travelers spend more time in the airport and in front of our screens, we work with brands like Verizon, American Express, Netflix, Peacock, Comcast, Coca Cola, TikTok, Hilton, and Bose to innovate and create the best opportunities to really connect with the tastemakers of the world.
GlidePathCX℠, headquartered in Atlanta, Georgia, is a digital consumer data platform for concessionaires, airlines and airports addressing customer experience (CX), data, payment, loyalty, and revenue opportunities in the global travel marketplace. GlidePathCX operates Thanks Again®, the leading loyalty platform for the travel industry. Airports, travel retailers, “day of travel” businesses and local merchants/attractions leverage our loyalty and consumer engagement platform to make travel more rewarding for frequent travelers and visiting tourists. The only rewards program of its kind, Thanks Again enables members to automatically earn desired rewards when they shop, park or dine at thousands of retailers in and around more than 100 airports throughout North America. The Thanks Again loyalty program is free, secure and easy for consumers to use. Visit https://www.glidepathcx.com and https://www.thanksagain.com to learn more.
Zach Rosenfield – Rosenfield Media Group [email protected]
This is a good move for ReachTV. GlidePathCX is an excellent data company – the visualizations that they can provide will be extremely beneficial for the airports and advertisers.