Aruba Airport partners with GlidePathCX/Thanks Again to elevate Customer Experience and boost business for retail and F&B operators at airport
ORANJESTAD – Aruba Airport is delighted to announce an exciting partnership with GlidePathCX / Thanks Again, a Loyalty + Rewards + CX (Customer Experience) Platform that bridges airline frequent flyer programs and travel loyalty programs with airport concessions. This collaboration is poised to significantly enhance the traveler experience at Aruba Airport while driving incremental revenue for retail and F&B operators.
As part of this partnership, Aruba Airport aims to establish a robust member database and connect with a global airport loyalty coalition, allowing travelers to be rewarded for their patronage. The platform is already linked to the TrueBlue points program of one of the largest US carriers operating at Aruba Airport, JetBlue (see TrueBlue Thanks Again). It is worth noting that Thanks Again plans to include additional US carriers in their program in the near future.
How the Program Works:
Members of the JetBlue TrueBlue points program can easily enroll in the program by:
- Registering for FREE at TRUEBLUE.THANKSAGAIN.COM.
- Securely linking their credit and debit card accounts (including select Caribbean banks).
- Automatically earning TrueBlue points when dining and shopping at Aruba Airport.
Moreover, the GlidePathCX platform will provide Aruba Airport with a comprehensive CX Dashboard featuring Real-time Insights, including:
- Customer feedback (e.g., survey responses) presented in near real-time.
- Sentiment scores calculated daily.
- Top issues highlighted in a searchable word cloud.
- A 360° view of visitor sentiment and loyalty transactions during their time at the airport.
Aruba Airport will also receive valuable spend reporting and passenger personas insights, enabling a better understanding of traveler preferences and spending patterns. The Business Intelligence dashboard will allow the tracking of engagements, transactions, and survey responses.
“We believe that this partnership will not only elevate the traveler experience at Aruba Airport but also provide invaluable insights and opportunities for our retail and F&B operators to engage with passengers and boost business,” said Barbara Brown, Chief Revenue Development & Communications Officer at Aruba Airport.
Marc E. Ellis, CEO of GlidePathCX, added, “We are excited to partner with Aruba Airport in an effort to measurably boost the passenger experience using actual acquired insights and data. In partnership with JetBlue, we feel this benefits our mutual customers.”
Aruba Airport expresses gratitude for the continued support and participation of its retail and F&B operators. For any inquiries or further information, please do not hesitate to contact the Aruba Airport team.
Thanks Again, LLC dba GlidePathCX
GlidePathCX is focused on improving the passenger experience and the value of the airports we serve. GlidePathCX’s core objective is to improve customer loyalty and spending by enhancing the connection between you and your passengers. Reducing friction at all airport touchpoints, improving the day-of-travel journey, and driving demonstrable increases in passenger spending is the primary goal. GlidePathCX makes it easy for airports to monitor and improve key moments along the customer journey. Thanks Again is a leading global loyalty program that rewards travelers for their on-airport and day-of-travel purchases. Partnering with airports, merchants, and service providers, Thanks Again offers its members exclusive benefits, including earning popular rewards when shopping, dining, and parking at participating locations. In 2022, Thanks Again was highlighted by NerdWallet as one of the 6 best airport loyalty programs in the world.
About AUA Airport
AUA Airport is one of the busiest airports in the Caribbean region, with 22 different airlines operating into Aruba contributing to processing over 2.5 million passengers per year and providing air service to 22 cities and 34 non-stop destinations worldwide. AUA Airport’s markets served comprise of 77% from the United States & Canada, 13% from Latin America, 6% from Europe, and 4% from Dutch Caribbean, year to date, August 2023. AUA Airport attributes this to the island’s stable economic and political climate, hospitable and multilingual population, and safe environment. AUA Airport’s aspiration is to become one of the most Sustainable, Safe, and Future Proof airports of the Latin America & Caribbean region, providing a trusted workplace, modern airport facilities and excellent customer service which reflects Aruban hospitality, contributing to a prosperous future for Aruba.
Learn more about what’s happening at AUA Airport by visiting http://www.airportaruba.com and connect with AUA Airport on Twitter.com/Aruba_Airport, Facebook.com/ArubaAirport, Instagram.com/arubaairport/ and Linkedin.com/ArubaAirport.
